Skip to main content Skip to search Go to the menu
The Joy of Shopping. Fair Trade.

About Us

A high quality of life in our part of the world often goes hand in hand with poor working and living conditions in producing or developing countries. Many commercially available goods sold in Germany today are manufactured in less developed countries under conditions that we would never accept here in Germany. At the same time, a culture of cost-consciousness has taken root here (key phrase: “Stinginess is cool”), which further entrenches wealth here and poverty there. We want to consciously counter this trend with a different business approach.

Frida Feeling takes social responsibility seriously and stands for a new, sustainable form of entrepreneurship: a fair trade program that benefits both customers and manufacturers in the long term. The joy of shopping in the best sense of the word.

What do we mean by “fair”? Read more about it here.

All of our products are personally selected on-site and are predominantly handmade. You can learn more about the manufacturers in the “Our Partners” section.

We’re confident that we offer you beautiful products that you’ll enjoy buying. “We”—that’s our entire team.

Andrea Kefer

Order Processing, Inside Sales & Import/Export

Bettina Lannert

Warehouse & Logistics

Birgit Jungkunz

Field Sales Representative, Region: Bavaria, Baden-Württemberg, Austria

Doris Buchenau

Field Sales Representative: North, East, Central

Jürgen Herold

Founder & CEO

Karin Schwegler

Marketing, Order Processing & Internal Sales

Lucas Herold

Head of Sales | Authorized Signatory

Marco Winter

Field Service South, Southwest & Trainer

Nathalie Winter

Work-Study Student

Artur Drozdov

Training as a Warehouse Specialist

Lucas Herold

Head of Sales | Authorized Signatory

Marco Winter

Field Service South, Southwest & Trainer